Uniting a region with a powerful employee value proposition.
THE CHALLENGE: Talisman Asia Pacific has a proud history in the oil & gas industry. As a smaller player, they are nimble, collaborative and ready to do what it takes to succeed. But in the talent marketplace their brand wasn’t strong or visible. And competing against the bigger players they knew they needed to make their presence felt, show their personality and clearly differentiate themselves in the market.
THE IMPACT: Working with Talisman for two years now, we’ve seen an incredible shift in the way that people identify with Talisman internally. The Thrill of Discovery has infiltrated every aspect of the business and the language of trailblazing, challenging and discovering is firmly embedded.
THE IDEA: We spent months getting to know Talisman, travelling from Singapore to Vietnam, Indonesia to Malaysia, PNG to Australia, speaking to people at all levels of the organisation. By the end of it all we had a real feeling for what it meant to work at Talisman. In fact, we felt like one of the team. And we couldn’t shake that pioneering spirit that we felt. So, The Thrill of Discovery was born.
USING "THE THRILL OF DISCOVERY" AS A FOUNDATION WE CREATED:
- Bold visual identity that spoke to the Talisman environment and spirit
- Roving Thrill of Discovery Workshop that travelled around the region allowing employees to explore and experience the Thrill of Discovery firsthand
- External visual identity for recruitment material and job advertisements
- External tone of voice to transform job ads
- Vision and strategy
- Leadership communications